Collecting and processing information concerning the way users use their device, aiming at presenting personalized content in the future in other environments, such as other websites or applications. The website’s or application’s content is usually used to draw conclusions regarding user interests, aiming at selecting personalized content for the users in the future.  

Content selection, delivery, and reporting

Collection information in combination with the already collected information to select and deliver content to you and evaluate the delivery and efficiency of the said content. This includes the use of already collected information concerning the user’s interests, aiming at selecting appropriate content, data processing with regards to the content presented, the frequency and duration of its presentation, the time and environment where it was presented, and whether the user proceeded to any action regarding the content, such as clicking on it. This does not include personalization, which refers to the collection and processing of data on how the users use their device, aiming at future content personalization in other environments, such as websites or applications.

Evaluation

Collecting information regarding the content’s use combined with the already collected information, used to measure, understand and report how the provided service has been used to by the users. This does not include personalization, which refers to the collection and processing of data on how the users use their device, aiming at future content personalization in other environments, such as websites or applications.